People don’t buy what you do; people buy why you do it

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Brilliant!

Check out Simon Sinek speak here http://www.youtube.com/watch?v=qp0HIF3SfI4

“I try to find, celebrate and teach leaders how to build platforms that will inspire others.”

Simon Sinek

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Why you should listen to him:

Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began his helping his friends and their friends to find their “why” — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message.

Sinek also contributes to several efforts in the non-profit sphere: He works with Count Me In, an organization created to help one million women-run businesses reach a million dollars in revenue by 2012, and serves on the Board of Directors for Danspace Project, which advances art and dance.  He writes and comments regularly for several major publications and teaches a graduate-level class in strategic communications at Columbia University.

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Quotes by Simon Sinek

  • “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”Watch this talk »
  • “People don’t buy what you do; people buy why you do it.”Watch this talk »
  • “[Martin Luther King, Jr.] gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.”Watch this talk »

About bulandawaaz

Activities: movies, reading a smorgsbord of interesting information, hanging out with my friends, eating out, cooking, reading :D Interests: music shairi/poetry, psychology, mehndi, choorian, stand up comedy, photography, analyzing, researching, critiquing GUYLIAN CHOCOLATES hee hee Favorite Music: anything old ghazal type, Gavin McGraw, Edwin McCain, Gwen Stefani, Yaani, Dj Aqeel, Billy Joel, Led Zeplin, Pink FLoyd, Deep Purple, depeche mode, def leppard, One Republic, Wale Favorite TV Shows: That 70's Show, Will and Grace, Friends, CSI, Nip Tuck, Favorite Movies: UP, Benjamin Button, Meet Joe Black, Next, Crash, Mystic River, Big Fish, Passion of the Christ, F-911, Back to the Future, Da Vinci, Corporate, Fanaa, The River Runs Through It, Seven Years in Tibet, BORAT! Favorite Books: Blink Kite Runner City of Light Little Women Da Vinci Code State of Fear faraway bride... Stupid White Men Dude Wheres my country? Its called a break up because its BROKEN Favorite Quotations: "My family is dysfunctional and my parents won't empower me. Consequently I'm not self actualized." I love Il Canale's pizza...and hashim mamoo's mutton biryani !! i love cocking my eyebrows and smirking i love my apartment i sing a lot, especially in the shower, im in tune but my lyrics are always wrong!!!!! google up the degeneration of the Y chromosome

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